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        <h1>化妆品包装设计，让产品自己说话</h1>
        <div class="pag"><em><strong>时间：</strong>2021-01-13 11:37</em><!-- <em><strong>来源：</strong><a href="http://www.sealingad.com/" target="_blank" style="padding: 0;background: #fff;margin: 0;color:#000;">西林设计</a></em> --></div>
        <p><br/></p><h2 class="rich_media_title" id="activity-name" style="margin: 0px 0px 14px; padding: 0px; font-weight: 400; font-size: 22px; line-height: 1.4; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;">化妆品也可以包装设计成这样的</h2><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">包装设计需要兼顾许多方面</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">比如产品的品牌特征、产品类型与特点、使用说明、包装材料的选择、环保性等等</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">包装设计除了要保护产品之外</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">还要起到促进商品销售的作用</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">··</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">化妆品的包装更加关键</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">除了上诉方面还需要考虑用户使用的便利性</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">操作引导等方面</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">市场上充斥着数以百计的产品，主要的挑战是凭借创新的理念和风格，创造出独特的产品或包装，在货架上展示故事，抓住注意力。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">有时产品(图片)不需要描述(文字)，它可以自己说话。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><h1 style="text-align: center;">Sol Benito – Simply Cosmetics</h1><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); font-size: 16px; color: rgb(62, 62, 62); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><br/></p><p style="text-align: center;"><trans oldtip=" Main Objective of packaging was to create an innovative cosmetic product line that says what it meant for," newtip="包装的主要目的是创造一条创新的化妆品生产线，说明它的意义，" style="box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"></trans><trans oldtip=" Main Objective of packaging was to create an innovative cosmetic product line that says what it meant for," newtip="包装的主要目的是创造一条创新的化妆品生产线，说明它的意义，">包装的主要目的是创造一条创新的化妆品生产线，说明它的意义，</trans><br style="box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"/><trans oldtip=" We designed a new collection of playful surreal products for cosmetic line with suggestive brand name SIMPLY" newtip="我们为化妆品系列设计了一系列有趣的超现实产品，产品名称简单，带有暗示性的品牌名称。">我们为化妆品系列设计了一系列有趣的超现实产品，产品名称简单，带有暗示性的品牌名称。</trans><br style="box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"/><trans oldtip=" The line includes Liquid Lips, Nail polish, Eye shadow and Face foundation." newtip="产品线包括液体唇膏、指甲油、眼影和面部粉底。">产品线包括液体唇膏、指甲油、眼影和面部粉底。</trans><br style="box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"/><trans oldtip=" Each product communicates its respective content in a very distinctive and iconic way." newtip="每个产品都以一种非常独特和标志性的方式传达其各自的内容。">每个产品都以一种非常独特和标志性的方式传达其各自的内容。</trans></p><p style="text-align: center;"><trans oldtip="Anatomy of Product" newtip="产品解剖">产品解剖</trans><br style="box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"/><trans oldtip=" NAIL POLISH: High gloss Black Conical Glass Bottle and PP cap" newtip="指甲油：高光泽黑色锥形玻璃瓶和PP帽">指甲油：高光泽黑色锥形玻璃瓶和PP帽</trans><br style="box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"/><trans oldtip=" Cap has an attachment resembling the Nail which represents shade of that product" newtip="盖帽有一个附件，类似于指甲油，代表该产品的阴影。">盖帽有一个附件，类似于指甲油，代表该产品的阴影。</trans></p><p style="text-align: center;"><trans oldtip="Liquid LIPS: High gloss Black Conical Glass Bottle and PP cap" newtip="液体唇：高光泽黑色锥形玻璃瓶和PP帽">液体唇：高光泽黑色锥形玻璃瓶和PP帽</trans><br style="box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"/><trans oldtip=" Bottle is sculpted like a lip with its respective colour shade." newtip="瓶子的造型就像嘴唇一样，有着各自的颜色。">瓶子的造型就像嘴唇一样，有着各自的颜色。</trans></p><p style="text-align: center;"><trans oldtip="EYE SHADOW: EYE like PP Container partially transparent from which inner shade can be seen" newtip="眼影：像PP容器一样的眼睛，部分透明，从里面可以看到阴影。">眼影：像PP容器一样的眼睛，部分透明，从里面可以看到阴影。</trans></p><p style="text-align: center;"><trans oldtip="FACE FOUNDATION: Face like PP Container partially transparent from which inner shade can be seen" newtip="脸型基础：像PP容器一样的脸，部分透明，从里面可以看到阴影。">脸型基础：像PP容器一样的脸，部分透明，从里面可以看到阴影。</trans><trans oldtip="FACE FOUNDATION: Face like PP Container partially transparent from which inner shade can be seen" newtip="脸型基础：像PP容器一样的脸，部分透明，从里面可以看到阴影。" style="box-sizing: border-box; -webkit-font-smoothing: antialiased; text-rendering: optimizelegibility;"></trans></p><p><trans oldtip="FACE FOUNDATION: Face like PP Container partially transparent from which inner shade can be seen" newtip="脸型基础：像PP容器一样的脸，部分透明，从里面可以看到阴影。"><br/></trans></p><p><img id="8e03a2e899fc89f01d04aaab0061ae86_img_4180" src="https://www.sealingad.com/uploadfile/ueditor/image/20210113/1610509096813046.jpg" style="" title="1610509096813046.jpg"/></p><p><img id="8e03a2e899fc89f01d04aaab0061ae86_img_4181" src="https://www.sealingad.com/uploadfile/ueditor/image/20210113/1610509096354218.jpg" style="" title="1610509096354218.jpg"/></p><p><img id="8e03a2e899fc89f01d04aaab0061ae86_img_4182" src="https://www.sealingad.com/uploadfile/ueditor/image/20210113/1610509097197089.jpg" style="" title="1610509097197089.jpg"/></p><p><img id="8e03a2e899fc89f01d04aaab0061ae86_img_4183" src="https://www.sealingad.com/uploadfile/ueditor/image/20210113/1610509097143971.jpg" style="" title="1610509097143971.jpg"/></p><p><img id="8e03a2e899fc89f01d04aaab0061ae86_img_4184" src="https://www.sealingad.com/uploadfile/ueditor/image/20210113/1610509097747536.jpg" style="" title="1610509097747536.jpg"/></p><p><img id="8e03a2e899fc89f01d04aaab0061ae86_img_4185" src="https://www.sealingad.com/uploadfile/ueditor/image/20210113/1610509097414205.jpg" style="" title="1610509097414205.jpg"/></p><p><img id="8e03a2e899fc89f01d04aaab0061ae86_img_4186" src="https://www.sealingad.com/uploadfile/ueditor/image/20210113/1610509097803500.jpg" style="" title="1610509097803500.jpg"/></p><p><img id="8e03a2e899fc89f01d04aaab0061ae86_img_4187" src="https://www.sealingad.com/uploadfile/ueditor/image/20210113/1610509097373849.jpg" style="" title="1610509097373849.jpg"/></p><p><br/></p>    </div>
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