Rusto Coffee咖啡包装设计

设计：Forma Station

插画家：尼古拉·博扬诺夫

项目类型：生产

客户：Rusto咖啡

地点：俄罗斯圣彼得堡

包装内容：咖啡

包装基材/材料：塑料

印刷工艺：柔印

任务：我们被要求为俄罗斯市场的高价部分的一系列咖啡做包装设计。我们决定扩大我们的任务，更新品牌的身份，重新设计标志。

解决办法：首先，我们对各种咖啡的发源地进行了深入的研究。因此，我们在插图中使用了象征意义的国家元素-动物、植物、传统、建筑等。

例如，我们使用尼亚拉山为埃塞俄比亚，麦德林的花卉节为哥伦比亚。我们为巴西描绘了图坎火山，为危地马拉描绘了一只鹦鹉。我们还对咖啡进行了颜色编码，以区分不同类型的咖啡。颜色代码在徽标和包装的两侧。对于标志，我们使用了一个简单的粗体字体，完成了一个精致的咖啡杯符号顶部。因此，它变得更加引人注目和可读性。

结果：我们以一种协作的方式与鲁斯托的老板合作，以获得最终的结果。总之，我们使用明亮的颜色和插图，这是主要的，以增加咖啡的能见度在货架上。通过这种方式，我们成功地使鲁斯托成为一个成熟而现代的品牌，与它的竞争对手相比。

Design: Forma Station

Illustrator: Nikolay Boyanov

Project Type: Produced

Client: Rusto Coffee

Location: Saint Petersburg, Russia

Packaging Contents: Coffee

Packaging Substrate / Materials: Plastic

Printing Process: Flexography

The task: We were approached to make the package design for a series of coffees in the upper price segment for the Russian market. We decided to broaden our task and update the identity of the brand redesigning the logo too.

The Solution: First of all we researched thoroughly every country where the various coffees originated from. As a result we used symbolic for the countries elements in the illustrations – animals, plants, traditions, buildings etc.

For example we used the Mountain Nyala for Ethiopia, Medellin’s Flower Festival for Colombia. We depicted the Toucan for Brazil and a volcano and a parrot for Guatemala. We also color coded the coffees in order to differentiate between the various types. The color code is in the logo and the sides of the package. For the logo we used a simple bold font completed with a delicate coffee cup symbol on top. Consequently it became more noticeable and readable.

The result: We worked in a collaborative way with Rusto’s owner to get to the final result. Overall we used bright colors and illustrations that are predominant in order to increase the coffee’s visibility on the shelf. This way we managed to make Rusto an accomplished and modern brand that stands compared to it’s competition.