索菲亚冰淇淋包装设计，心动之选！

客户名称／SIAPHYA 

黑龙江百家得冷冻食品有限公司 ／Heilongjiang Baijiade Frozen Food Co., Ltd.

Designer／ 北京西林设计

Years／2019

品牌定位：国际、高端、轻奢索菲亚是东三省知名冷饮品牌百家得旗下的高端品牌，索菲亚品牌不仅意味着一种地位和荣耀，也蕴含了俄国贵族的高贵血统。它是传统，浓厚，高贵，经典、执着和浪漫的代名词。

Brand Positioning: International, Advanced, Mild luxury

SIAPHYA is a high-end brand owned by Baidade, a famous cold drink brand in the three northeastern provinces. 

SIAPHYA Brand not only means a kind of status and glory, but also contains the noble blood of Russian aristocrats. It is the pronoun of tradition, strong, noble, classic, persistent and romantic.

 高端冷饮到底是什么调子？

 冷饮世界暂时没有定义 。

 然而消费升级来的比我们的想象更快，

 而消费者的升级比消费升级更快。

What is the tone of Advanced Ice drink?

The world of cold drinks is not defined for the time being.

However, consumption has escalated faster than we expected.

And consumers upgrade faster than consumption.

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贵族风范，至尊享受

————————

Noble Style ，Noble Enjoyment

社会学家让·鲍德里亚说：“我们消费的目的不再是生存，而是欲望；消费的目的不是获取物品的使用价值，而是符号价值。我们通过消费来彰显自己的品味，通过所消费的符号来标记自己所归属的阶层。”相对比在快消品中色彩艳丽与花里胡哨，索菲亚牛乳巧克力雪糕设计则采用：黑金色彩运用，黑色加上金色，是天生高贵的一对颜色，两者刚柔相济，它们的组合具有皇家气质，带着神秘、性感，奢华感，在冰饮中尤其突出，可谓美不胜收。黑色，一个冷酷而又性感的色彩，搭配上靓丽的金色是什么？是时尚！

Sociologist jean baudrillard said: "the purpose of our consumption is no longer survival, but desire; The purpose of consumption is not to obtain the use value of the item, but the symbolic value. We display our tastes through consumption, and mark our class by the symbols we consume." Compared in FMCG, colour is gorgeous and gaudy, SIAPHYA milk chocolate ice cream USES: black colour is applied, the black and gold, are noble, a pair of color both sofe, their combination with royal temperament, with mysterious and sexy, luxurious feeling, especially in the ice drink, is beautiful. Black, a coldness and sexy colour, what is the aureate of beautiful beautiful on collocation? Is the fashion!

索菲亚教堂，宗教圣物和神父圣袍上的刺绣

拜占庭帝国和巴洛克瑰宝

给我们创意无限灵感

黑色 令金色更为深邃悠远

金色 在黑色之上跳跃灵动

索菲亚一九0七

独具特色的糕体，半巧半乳

口感纯香

Sophia church, religious relics and embroidery on the holy robes of priests

Byzantine empire and baroque treasures

Give us unlimited creative inspiration

Black adds depth to gold

Gold jumps over black

SIAPHYA  in 1907

SIAPHYA  ice cream, Half chocolateone side milk

Pure taste sweet

索菲亚，心动之选

SIAPHYA , Your Favorite Choice

索菲亚产品包装设计Packaging Design

由黑色与金色这两大最典雅最闪耀的色彩

呈现索菲亚中最高端的系列

Black and gold are the two most elegant and brilliant colors

Present the highest end of Sophia series

以同步世界的高度，

来犒赏酷爱冷饮人的生活艺术

多种口味最是诱人

蓝色的涅瓦河 &索菲亚酸奶冰淇淋

我站在涅瓦河上，遥望着

　　巨人一般的以撒大教堂；

　　在寒雾的薄薄的幽暗中，

　　它高耸的圆顶闪着金光。

To synchronize the height of the world,

To reward the art of life, which loves a cold drinker

Many flavors are most alluring

Blue Neva & SIAPHYA yogurt ice cream

I stood on the Neva river and watched

The giant cathedral of Isaac;

In the thin gloom of the cold mist,

Its towering dome gleamed with gold.

在多个产品（夸克酸奶、水果冰糕，半熟乳酪）延展设计时，我们选用了这三个色：蓝色，橙色，桃红，其中蓝色我们取名涅瓦河的蓝（голубая высь），在设计上很吝色，并没有采用满铺的设计理念，而是给予大量的留白，用色块将产品视觉聚焦，视觉层级很清晰传达给消费者。

In multiple products (quarks yogurt, fruit sorbet, half ripe cheese) extends the design, we chose this three color: blue, orange, peach, which we named the Neva river blue blue (f о л б а second kind guide ы с ь), very LinSe in design and has not spread design concept, but give a lot of white space, use color piece product visual focus, visual hierarchy is very clear to the consumer.

扩充设计边界

打造无定义的奇妙概念

Extended design boundary

Create fantastic concepts without definition

一朵桃花一首诗，一季桃花一生情

让索菲亚唤起心中的欢喜，桃花的娇美，常让人想到生命的丰润，古人曾用“人面桃花相映红”来赞美少女娇艳的姿容，当芝士冰淇淋遇见桃花，像极了爱情。（北京西林设计）我们用心思量细节，将画面用侧切式分区构图，画面中诱人的半熟乳酪糕让人馋涎欲滴。

A peach blossom a poem, a season of peach blossom life

Let SIAPHYA  arouse the joy in the heart, peach blossom's charming beauty, often let a person think of life's richness, the ancients once used "human face peach blossom set off red" to praise the girl's charming beauty, when cheese ice cream met peach blossom, like very love. (Beijing XiLin design) we carefully considered the details and composed the picture with side-cut zoning. The attractive semi-cooked cheese cake in the picture makes people salivate.

桃花嫣然出篱笑，似开未开最有情

Peach blossom smile, like open and not open the most feelings

极简，是一种态度，它并不是追求越少越好，而是抛弃多余，移除无功能的装饰性元素，将设计的元素、色彩、照明、原材料简化到最少，力求以少胜多、以简胜繁。简约≠简单，极简风格有清晰的视觉层次，每个元素都有功能，大量的空间和留白让核心细节拥有高关注度。

Minimalism is a kind of attitude, which is not the pursuit of less is better, but to abandon redundant, remove functional decorative elements, design elements, colors, lighting, raw materials simplified to the minimum, and strive to win more with less, win more with simplicity. Simplicity does not equal simplicity. The minimalist style has clear visual layers, and each element has functions. A large amount of space and white space make the core details have high attention

索菲亚威化牛奶冰淇淋

SIAPHYA  Wafer Milk Ice Cream

北京西林设计提供了多款冷饮包装设计以及冰品包装设计和冰淇淋包装设计。黑龙江百家得冷冻食品有限公司，坐落在风光秀美的小兴安岭南麓，美丽的松花江中游北岸——通河县，重点研发生产销售冰淇淋、雪糕、冰棍、速冻玉米、汤圆、山野菜、速冻水饺等冷冻饮品和速冻食品。公司占地面积6万平方米，注册资金1500万元，总投资超过1.5亿元，是黑龙江省目前产销规模最大的冷饮生产企业，百家得冷冻食品有限公司现为中国冰淇淋协会理事单位。作为黑龙江冰淇淋的龙头企业，自然对其冰淇淋包装设计要求非常高，北京包装设计、广告公司很多，但是百加得找到了西林，董事长薛总及相关负责人高度重视，也对西林的包装设计水平十分信任，还好没有辜负百加得的信任，在接收到百加得的包装设计工作单之后，总监和项目经理亲自去企业实地考察访谈，经过几天在企业与市场感受，创作团队内部经历数月，最后给百加得呈现出了华丽的冰淇淋包装设计，也就此将冰淇淋雪糕提升了销售价格。今年正在北京，上海等一线市场大力开拓市场。索菲亚乳酪由新鲜酸奶制成，口感腻滑，还可帮助消化。少女心的冰淇淋色也能如此时髦，冰淇淋包装设计得太诱人，让人想一口吃掉！炎炎非夏日，我们来一点凉快，设计感十足的雪糕包装，看北京包装设计诱人的食品包装（西林八喜、梦龙、可爱多包装设计）北京冰激凌包装设计，哪家更专业，物美价廉。xilin品牌设计，更专业，更注重服务和品质，期待您的咨询。