太原科技大学视觉传达系40余名学子在北京完成的认知升级之旅

太原科技大学视觉传达系师生走进北京西林设计

从课堂到产业中枢的认知跃迁：视觉传达学子北京解码设计创新生态

2025年4月21日，山西太原科技大学视觉传达系师生赴北京西林设计燕郊办公楼开展参观学习活动。在系主任张主任和王老师的带领下，40余名学子通过实地参访、案例研讨和艺术实践，深度体验了设计行业的前沿动态与创新生态。

零距离感知设计全流程‌

西林设计总监黄林杰及团队热情接待师生一行，通过企业介绍、展厅展览和办公区观摩，系统性展示了从创意孵化到项目落地的全链条作业流程。在文创区及云谷艺术中心，师生们近距离接触了涵盖品牌、产品包装、文创、艺术字画、数字交互等多领域的作品，直观感受“设计驱动产业升级”的实践价值‌。

案例分享激发创新思维‌

座谈会上，黄林杰结合“品牌资产”“产品包装”“乡村振兴文旅IP”等实际案例，剖析了设计行业在数智化转型中的机遇与挑战，并鼓励学生“以跨界思维突破专业边界”。张主任表示，此次研学是视觉传达系深化“项目制教学”的重要环节，未来将依托校企合作平台，推动课程体系与产业需求精准对接‌。

实践育人赋能应用型人才‌

太原科技大学持续强化产教融合，通过“行远大讲堂”引入行业专家‌、优化本科教学评估机制‌等举措，构建“课堂+企业+社会”的立体化培养模式。参与学生反馈，此次参访不仅拓展了专业视野，更在为职业规划提供了鲜活参考。

校企零距离对话创新链，师生深融合共探设计源

此次研学活动标志着太原科技大学在艺术设计领域产学协同的进一步深化，也为高校服务区域文化产业升级提供了创新样本，西林设计将继续努力，为行业付出力所能及的力量。

‌Bridging Academia and Industry: Taiyuan Tech Students Explore Design Innovation at Xilin Studio‌
‌From Classroom to Creative Hub: A Cross-border Learning Journey in Beijing's Design Ecosystem‌

Yanjiao, Beijing, April 21, 2025 — A delegation of 40 students and faculty members from Taiyuan University of Science and Technology’s Visual Communication Department embarked on an immersive industry-academia collaboration program at Xilin Design’s Yanjiao headquarters. Led by Department Chair Prof. Zhang and Lecturer Wang, the visit aimed to decode the synergy between design education and real-world innovation.

‌Insights into a Global Design Workflow‌
Under the guidance of Xilin’s Creative Director Huang Linjie, participants navigated the studio’s end-to-end creative process. From the award-winning cultural innovation zone to the Cloud Valley Art Center’s digital interaction labs, students witnessed multidisciplinary projects spanning brand strategy, sustainable packaging, and rural revitalization IP development. “This isn’t just design—it’s about creating value chains,” remarked Huang during the tour of Xilin’s 2024 A’Design Award-winning projects.

‌Redefining Design Education through Industry Dialogue‌
The roundtable discussion highlighted China’s evolving design landscape. Huang presented case studies including the transformation of traditional ink painting into NFT collections and AI-powered brand identity systems. “The future belongs to boundary-breakers who blend cultural heritage with Web3 thinking,” he emphasized. Prof. Zhang outlined the university’s pedagogical shift: “Our project-based curriculum now integrates Xilin’s client briefs as capstone assignments, ensuring graduates meet industry 4.0 standards.”

‌Cultivating T-shaped Talent for the Digital Era‌
As part of Taiyuan Tech’s “3D Education Model” (Classroom-Enterprise-Society), the visit exposed students to emerging tools like augmented reality prototyping and ESG-driven design metrics. Sophomore Li Wei shared: “Seeing how Xilin’s team negotiates client demands with artistic integrity reshaped my understanding of commercial creativity.”

‌A New Blueprint for Industry-Academia Synergy‌
The collaboration signals broader trends in Chinese higher education reform. With Xilin committing to co-develop micro-certification courses in metaverse design, both institutions aim to bridge the global skills gap in creative industries. As the design world increasingly prioritizes cross-cultural narratives, such partnerships may well define the next generation of China’s creative exports.

About Xilin Design: A Beijing-based innovation studio recognized in the 2024 World Design Rankings, specializing in cultural-tech fusion projects across 15 countries.

——
‌Key Internationalization Strategies Applied:‌

1. ‌Global Relevance Framing‌: Linking local initiatives to worldwide trends (Web3, ESG, Industry 4.0)

2. ‌Cultural Translation‌: Contextualizing “Yanjiao” within Beijing’s creative corridor

3. ‌Expert Endorsement‌: Highlighting international accolades (A’Design Award, World Design Rankings)

4. ‌Generational Shift Emphasis‌: Aligning with Gen Z’s digital-native learning preferences

5. ‌Multilingual Terminology‌: Using globally recognized terms like “NFT,” “metaverse,” and “T-shaped talent”