国际包装设计分享｜Honey Way蜂蜜包装设计创意

Submitted By:COMMERSART

Client:Honey Way

How to make cough candy, pastilles and syrup out of honey:
A recipe● take some honey,● and that’s all!

Yes, you are quite right: these goodies are 99% pure honey, a natural remedy! Such a product requires honey sweet packaging. Also, in order to stress the product´s remedial properties, we had to lean towards the medical look. At the same time, we had to preserve the balance between the drugstore and the daily consumption concepts. And you know what? We can say with confidence that our team managed to find the honey equilibrium!

Sweet and healthy – is that possible? You bet! Honey speaks for itself, every one of us knows of its health benefits. When you first approach the packaging design, you need to emphasize the product’s advantages. The packaging magic works only when the product’s look complements the contents with a precise flow of visual associations.

How to create an ideal packaging for a product made of honey: A recipe you should turn into honey! The packaging must “ooze honey”! From the cap shape to colour and lettering. The honeycomb is a geometric perfection directly associated with honey. There is nothing more symbolic than that. And to complete the set, we decorated the line of products for children with children’s artwork.

A product that invites to buy the product’s packaging is the first point of contact between the manufacturer and a potential buyer. The design should not only attract the consumer’s attention, but it must also inform about the product. And what could be better than timeless images of nature?

如何用蜂蜜制作止咳糖、锭剂和糖浆：

菜谱● 吃点蜂蜜，● 就这些！

是的，你说得很对：这些糖果是99%纯蜂蜜，一种天然的治疗方法！这种产品需要蜜糖包装。此外，为了强调产品的治疗性能，我们不得不倾向于医疗外观。同时，我们必须在药店和日常消费观念之间保持平衡。你知道吗？我们可以自信地说，我们的团队成功地找到了蜂蜜平衡！

甜蜜健康——这可能吗？当然！蜂蜜不言而喻，我们每个人都知道它对健康的好处。当你第一次接触包装设计时，你需要强调产品的优势。只有当产品的外观以精确的视觉联想与内容互补时，包装魔法才能发挥作用。

如何为蜂蜜产品创造一个理想的包装：一个你应该变成蜂蜜的配方！包装必须“渗出蜂蜜”！从帽子形状到颜色和字体。蜂巢是与蜂蜜直接相关的几何完美。没有比这更具象征意义的了。为了完成这一系列，我们用儿童艺术品装饰了儿童产品系列。

邀请购买产品包装的产品是制造商和潜在买家之间的第一个接触点。设计不仅应该吸引消费者的注意力，还必须让他们了解产品。还有什么能比永恒的自然图像更好呢？